Returning to the nature of business, paying attention to consumer demand and paying attention to the quality of goods and services has become a trend of the industry.

        Tongxiang Wuyue Square, which opened in mid-2017, knows this road well. Shopping malls in hardware facilities and soft services and other aspects of a multi-pronged approach, will integrate consumer care into every detail of the operation. At the same time, Tongxiang Wuyue Square has brought a lot of new elements to the region and become a popular gathering place for punching cards.

        Starting from the five senses, this article takes you to explore the "magic weapon" of Tongxiang Wuyue Square.

        Omni-directional experience upgrades visual, olfactory and tactile multiple satisfaction.

        Ouyang Jie, senior vice president of New Town Holdings, has said many times that the material needs of consumers have been met, and has entered the stage of pursuing spiritual consumption. Therefore, shopping malls need to provide consumers with more sensory stimulation.

        In Tongxiang Wuyue Square, consumers feel comfortable satisfaction from vision to touch.

        Tongxiang Wuyue Square creates a kind of visual enjoyment for customers: space design is fashionable, clean and bright, without the sense of oppression and blockade of ordinary shopping malls. Every floor of the shopping mall is decorated with green plants, which is full of vitality.

　　Signs can be seen everywhere in the shopping mall. Every floor is carefully laid out according to the optimal moving line, so that people will not get lost. For consumers, it is an important part for them to have a clear sense of direction and find their destination quickly and accurately when they enter the shopping mall.

　　When consumers drive into Tongxiang Wuyue Square, they can see the location display map, and each district will update the number of remaining parking spaces in real time. When leaving the shopping mall, consumers can leave quickly without having to wait in long lines, thus providing great convenience for customers. It is noteworthy that the shopping mall has also created a parking space for women, so that women consumers feel intimate care.

  　　In addition to the visual stimulation, Tongxiang Wuyue Square also spent a lot of thought on the maintenance of the air inside the mall, creating a good smell experience. Consumers can smell the unique aromatherapy in the mall and feel relaxed and comfortable. In order to keep the mall odor free, Tongxiang Wuyue Square has also set up a special smoking room, which is decorated with natural decoration and pleasant aromatherapy in the toilets of the mall to ensure the fresh air of the whole mall. 

 　　From the perspective of tactile sensation, it is found that the most suitable temperature for human body is about 26 degrees Celsius. At this temperature, the human body has no sense of heat and cold, and the capillaries in the body relax and balance, feeling very comfortable. Tongxiang Wuyue Square will maintain the indoor temperature at 26 C. Staff will inspect the temperature in the shopping mall every day to ensure that the overall temperature difference does not exceed 2 C.

        Refusing to be uniform and showing humanity in detail

        In addition to the sensory experience mentioned above, the mall also implements the humanized service into details, and achieves the differentiated operation in details. Tongxiang Wuyue Square has become the online red shopping center in its area since its opening.

        According to the survey data of consumers in Tongxiang Wuyue Square, the main consumers in the shopping mall are young fashion and family customers. Among them, 58.6% were customers aged 18-30 years, 31.8% were customers aged 41-45 years, and more than 64% were married (including having children). This result means that many children will appear in the shopping mall.

        Therefore, Tongxiang Wuyue Square has built the first children's toilet in Jiaxing. Vivid murals and colorful decorations have aroused many children's curiosity. Small mirrors on the walls and children's hand-washing pools also reflect the shopping mall's concern for children. Not only that, the special mother and baby room of the shopping mall has been widely praised, which provides great convenience for the consumers who bring dolls.

　　Time is very precious for young people. Tongxiang Wuyue Square provides unmanned cash register service in Yonghui Supermarket, which reduces the queuing time for consumers and is favored by young families. In addition to the storage service provided by B1-storey Supermarket, the Square has set up a self-service face recognition locker in the toilet corridor on the west side of the first floor.

        It can be seen that shopping malls have done in-depth research on each type of customer groups, on this basis, they tailor-made thoughtful services.

        People-oriented refined operation has achieved remarkable results

        After a long period of evolution, shopping malls are no longer purely shopping places, but really people-centered, which is the extension of the social functions of urban people's home space.

        Tongxiang Wuyue Square, regardless of hardware facilities or software services, has achieved real consumer concern, and focuses on promoting the old and bringing forth the new to avoid the homogenization of shopping malls.

　　From the current feedback, the refined operation of the shopping mall has achieved good results: according to the survey data of consumers in Tongxiang Wuyue Square, the proportion of visitors who come to Tongxiang Wuyue Square twice or more per month is as high as 86%. On the first day of opening, Tongxiang Wuyue Square achieved 300,000 passengers and sales of 15.6 million yuan, breaking the new record of passenger flow in Tongxiang and even the whole Jiaxing shopping mall; one and a half years after opening, the passenger flow exceeded 20 million people and sales exceeded 1 billion yuan.

        Tongxiang Wuyue Square operation team will not stop here. It is reported that the shopping mall conducts a market survey every six months, and in-depth analysis of consumer needs and preferences, to continuously improve the quality of service in the shopping mall.

                                                                                                                                                                                                                                                    From: Chen Cheng, Winner Online Seaport