On December 5, 2018, the 6th South-West Summit, which attracted great attention, was held as scheduled. Mr. Zhou Yanbin, President of Winner Business Network, addressed the General Assembly. Mr. Zhang Yi, General Manager of Chengdu Rear Garden Aegean Sea Shopping Park, and Mr. Tang Jianwen, General Manager of Renshou Aegean Sea Shopping Park, delivered speeches successively.

 When the new young people come on stage after 00, when the middle-aged people holding the insulating cup continue to struggle, we see a change of the times. In this process, with the rise of new consumer groups, new culture, new aesthetics and new needs have been paid more and more attention. So, what is the new culture, new aesthetics and new needs of the new business era? How do we integrate it with business in depth?

 He Huacheng, a specially appointed lecturer from Jiaotong University and the founder of the Institute of Next Generation Economics and Vice President of Netfish (Bixin) Group, delivered a keynote speech entitled "New Culture, New Aesthetics, New Needs" to interpret the new culture, new aesthetics and new needs in General He's eyes. For any business project, adjustment is a topic that can never be bypassed. No matter what kind of business, it can not be done once and for all. For shopping centers, adjusting and upgrading with the times is an important measure to maintain the best operating performance and obtain sustainable competitive advantage. Then how to adjust the business project, in order to stand out from many competitors, refresh people's original understanding and impression of the project.

 Mr. Liang Shi, General Manager of Chongqing Pengrun Industrial Co., Ltd. - PARK108 Cathay Pacific Plaza, Shanghai Tao Rutai Management Consultant and Chief Consultant, elaborated the transformation logic of the commercial project with the theme of "Business Origin Theory - Reshaping and Renewing the Orientation of the Modified Business". According to Winner Business Network's big data monitoring, as of September 30, 2018, there are about 8,000 shopping centers with 30,000_or more in stock in China, with an increase of 3,000 in the next three years. With the continuous evolution of social diversification and consumption upgrading trend, what kind of development trend will the shopping mall show in the future? With the further improvement of big data, what impact will it bring to the development of shopping malls?

Mr. Zhou Xu, Vice President of Zhejiang Chamber of Commerce in Chongqing and General Manager of Chuan-Yu Company of Winning Business Network, analyzed the development trend of shopping malls in the future from the perspective of big data with the theme of "Trends of shopping malls in the era of big data". With the in-depth implementation of the land bidding system and the prominence of the scale advantages of the real estate industry, cross-regional development has become the choice of many real estate enterprises, which has also resulted in cross-regional development of project management and operation problems. This "high-end dialogue" will focus on the theme of "how to establish a management model for cross-regional business in Southwest China", focusing on "barriers and opportunities for cross-regional business of commercial real estate"; how to seize consumers'appetite and eyeball in the new consumption era; how to fully mobilize their consumption enthusiasm in the era of consumer sovereignty; and how to develop cultural tourism business in Southwest China. What is the status quo of the exhibition? In the future, there are still some topics such as "what can be exploited". The micro-forum has a deep discussion on the above issues. Different physical geography, history and culture, economic and social conditions, etc., have created different urban personalities and feelings of each city. Under the comprehensive influence of these factors, the commercial development of each city also varies greatly, showing a pluralistic business form. The theme of the "High-end Dialogue" will be "How to View the Southwest Commercial Market in the Dialogue between Yu Cheng Lun Dao and the City", focusing on "What are the advantages and disadvantages of Southwest Commercial compared with the whole country, how to better build localization"; in the era of differentiated competition, the cultivation and excavation of local characteristic brands; the cultural tourism business boom, how to tap the local cultural attributes and endow products with it" The connotation and soul of interest; from product consumption to scenario consumption, "new scenario building" in closing the distance between business and consumers caused what thinking? And so on, in-depth discussion of the development status and potential of commercial real estate in Southwest China.

 The sixth Southwest Summit Golden Coordinate Award Presentation Dinner was held. The guests were full and interlaced to share the honor night. Many big cafes participated in the toast, the scene applauded continuously, the atmosphere was hot.

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